Facebook Launches In-App Purchase Install Ads

{rss:content:encoded} Facebook Launches In-App Purchase Install Ads http://ift.tt/1bBEGul http://ift.tt/1IkNzHc May 08, 2015 at 01:17AM  Facebook is combining its lucrative app install ads with deep linking so a specific in-app purchase page opens once the app downloads. The result is a powerful new tool for direct marketers that sell products and services through apps. Direct marketing is popular on the web where users can see an ad for a specific product and quickly open it in a new browser tab to make a purchase. But on… Read More