Instagram Beefs Up Ads With App Install And Buy Buttons, Interest Targeting, API

{rss:content:encoded} Instagram Beefs Up Ads With App Install And Buy Buttons, Interest Targeting, API http://ift.tt/1M1wEHw http://ift.tt/1JnmT7s June 02, 2015 at 07:00PM  Instagram continues to expand its ad program, today announcing three broad changes — new ad formats, new ad targeting and new ad-buying tools. For Instagram users, the most obvious change will be the new formats. They’re called “action-oriented” formats, and they’ll appear as buttons below an image. As you can see in the mock-ups above, they’ll give you… Read More