Optimizely Moves Beyond Web And Mobile Testing With New Personalization Tools

 Optimizely has become synonymous with A/B testing, but founder and CEO Dan Siroker told me years ago that his vision went beyond testing out different variations of websites (and now mobile apps) — ultimately, Optimizely should allow any online publisher to deliver a personalized experience to their users. Well, Optimizely is actually announcing that big push into personalization today,… Read More

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