The Argument For Investing In True Fan Engagement

 Following the launches of brand-centric services on sites like Facebook, YouTube, LinkedIn, and Google+, social media was the place for businesses to acquire new users and engage their fans. This seemed like an efficient way to get exposure: Businesses could essentially “rent” a spot on Facebook, much like a small shoe brand could rent a store in the mall to take advantage of… Read More

from TechCrunch » Social http://ift.tt/1cQg69Q The Argument For Investing In True Fan Engagement Harrison Shih http://ift.tt/1gqfEl6
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