Twitter Makes It Easier To Target Ads Around Big Events

 Twitter is announcing a straightforward way for advertisers to join in the social media conversation around major events. Not that the service has lacked ads around, say, the Super Bowl. But Ameet Ranadive, the company’s senior director of revenue products, said that until now, buying those ads has been a “very manual” process, with advertisers piecing together the right… Read More

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