Augmented Reality Has An Image Problem

 To date, Augmented Reality has been referred to as “the biggest technological advancement of our lifetime,” a mere “gimmick” or, worst yet, the next iteration of the QR code. The divisive term was introduced more than 25 years ago, but if there’s one thing AR proponents and its naysayers can agree on, it’s the simple fact that AR, as we know it today, has… Read More

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