SendGrid Launches Threads, A Triggered Email Service For Marketers

 SendGrid CEO Sameer Dohlakia said he thinks of the company’s new product, Threads by SendGrid, as “the anti-spam.” Basically, Threads allows customers to set up automated emails that get sent based on user activity — so you could send an email whenever a customer views a specific web page, uses a specific feature or performs a certain action in your mobile app. Read More

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