Thanksgiving E-Commerce Sales Rise 26% But Average Basket Size Declines To $123.45

{rss:content:encoded} Thanksgiving E-Commerce Sales Rise 26% But Average Basket Size Declines To $123.45 http://ift.tt/1llhaa5 http://ift.tt/1NyieEd November 27, 2015 at 03:49PM  The number of people buying goods online and by mobile during the holiday season continues to grow, but the average value of what they are buying appears to be falling. IBM has now published some of its stats for Thanksgiving online sales — amassed by way of its Benchmark survey tracking thousands of sites — and it reports that sales overall were up 26% yesterday compared to… Read More