Perion Acquires Digital Ad Company Undertone For $180M

 Israeli marketing company Perion Networks announced today that it has acquired Undertone, a New York City-based digital ad company in a $180 million cash deal. According to the release, $91 million will be paid once the acquisition closes, with the rest paid out over the next few years. Undertone says it brought in $104 million in revenue during the first nine months of 2015, with 75 percent… Read More

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