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Thursday, March 3, 2016

RNTS buys Inneractive for up to $72M as ad tech consolidation continues

{rss:content:encoded} RNTS buys Inneractive for up to $72M as ad tech consolidation continues http://ift.tt/21FB6bc http://ift.tt/1RJtQ5Y March 03, 2016 at 10:11AM Screen Shot 2016-03-03 at 09.09.53 RNTS, the Netherlands-based parent company of Fyber (formerly known as SponsorPay) and Heyzap, continues its run of ad tech acquisitions. Today the company announced that it has acquired Inneractive, an Israeli-based real-time bidding and mobile ad exchange, for $46 million in cash, plus up to $26 million in earn-outs and retention payments, with the deal expected to complete in Q2. This is… Read More

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