Asia’s mobile-first economy and how the West is feeling the effects

{rss:content:encoded} Asia’s mobile-first economy and how the West is feeling the effects http://ift.tt/1rlclRb http://ift.tt/1X7CJdF May 04, 2016 at 05:00AM  Asia-Pacific leads the global digital infrastructure as home to half of the world’s mobile phone subscribers and the largest number of wireless Internet connections. However, the region also has historically attracted less than one-third of global mobile marketing spend — making its role in the digital economy largely underrepresented amongst its western counterparts. Read More