Facebook’s new ad tool helps target people who will actually use, not just install, mobile apps

 Getting people to download apps on their phone is hard enough. Getting to use them and return is even harder. And getting valuable users who spend money in the app or take other actions that the developer wants to encourage, is the most difficult task of all. Today, Facebook announced plans to attack that latter problem with the debut of more advanced ad targeting options for mobile app… Read More

from Social – TechCrunch http://ift.tt/1Y67Eau Facebook’s new ad tool helps target people who will actually use, not just install, mobile apps Sarah Perez http://ift.tt/29H30Pn
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