Study of Candy Crush players finds virtual currency buyers don’t go for upsells

{rss:content:encoded} Study of Candy Crush players finds virtual currency buyers don’t go for upsells http://ift.tt/29BaAZD http://ift.tt/29CIJvb July 08, 2016 at 11:46PM  The upsell we all fall for at fast food joints and places like Costco doesn’t seem to work on purchasers of in-game currencies, according to a study conducted on millions of Candy Crush players. Turns out the decision to buy fictional bars of gold isn’t quite rational, economically speaking. Who would have thought? Read More