Advice for Snapchat from the world’s first Pokémon Go master

 Snapchat has decided it’s time to make money. The company recently launched a massive expansion of its advertising, as well as an API that will make it easier for advertisers to buy ads. Given Snapchat’s aspirations to go public, turning on the money spigot is a necessity. But for a company that prides itself on constantly innovating, Snapchat’s monetization plans are… Read More

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