Facebook launches a marketing mix modeling portal for comparing Facebook ads to TV, print & more

 Facebook today announced a laundry list of updates regarding its measurement partnership program, including expanded partnerships with Nielsen and comScore, and the addition of a new partner, DoubleVerify. The company also offered details on the status of current integrations, and the launch of a new online portal to help marketers see how their Facebook ads perform, in comparison with… Read More

from Social – TechCrunch http://ift.tt/2fjcbpd Facebook launches a marketing mix modeling portal for comparing Facebook ads to TV, print & more Sarah Perez http://ift.tt/2jr9gzP
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