Time Inc-owned Viant acquires mobile ad company Adelphic

{rss:content:encoded} Time Inc-owned Viant acquires mobile ad company Adelphic http://ift.tt/2j6KOyH http://ift.tt/2ejmqh0 January 23, 2017 at 10:19PM  Viant, the ad tech company acquired by Time Inc. last year, just announced an acquisition of its own. The company has reached an agreement to buy Adelphic, an ad startup focused on mobile and cross-device targeting. “Adelphic will bring superior media execution capabilities to Viant’s advertising cloud platform as one of the only DSPs built mobile-first,” said Viant… Read More