HelloFresh is launching a wine club, taking a page from the Blue Apron playbook

 As competition among them heats up, meal kit startups are expanding their repertoire, including by selling their dinner kits at groceries, and adding new products to their catalogs. Today, early meal kit player HelloFresh announced the availability of wines on their site beginning on May 17th. HelloFresh Wine subscribers will get six bottles of red, white or mixed varietals shipped to their… Read More

http://ift.tt/2qt1Qiy HelloFresh is launching a wine club, taking a page from the Blue Apron playbook http://ift.tt/2plJ4K4