Facebook introduces new ad metrics and promises that more are coming

 Facebook says it’s introducing a number of new measurements for businesses that buy ads and own Facebook Pages. Last year, the company admitted that it had been misreporting some metrics — individually, none of the mistakes seemed particularly serious, but cumulatively, they created the impression that the company needs to work harder on transparency for advertisers. (It’s… Read More

from Social – TechCrunch http://ift.tt/2sqGxe3 Facebook introduces new ad metrics and promises that more are coming Anthony Ha http://ift.tt/2sqQYOR
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