A critical metric for Alphabet’s success is suddenly showing signs of life

{rss:content:encoded} A critical metric for Alphabet’s success is suddenly showing signs of life http://ift.tt/2z9J8AK http://ift.tt/2i7rovg October 26, 2017 at 10:20PM Alphabet delivered a knockout quarter today, handily beating the estimates from Wall Street — but, perhaps more importantly, showing actual growth in a critical metric that has seen a consistent decline for quite some time. Google’s cost-per-click — a metric that basically defines how valuable its ads are — grew 1% quarter-over-quarter this year. While still down… Read More