Giphy builds transparent GIF library for Instagram Stories

 Instagram now lets some users slap background-less GIFs sourced from Giphy onto their Instagram Stories. Rolling out for wider testing with a Giphy-branded design, the new GIF sticker engine could further differentiate Instagram Stories from Snapchat, which has yet to embrace the animation trend. It appears that Giphy has worked with Instagram to create a special search engine for a library… Read More

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