Spotify’s “Family Plan,” a variation of which launched in 2014, as well as its “Student Plan” appear to be driving a significant portion of the company’s growth and improving retention, as the company points to it multiple times in its filing for a direct listing on public markets today. But that also comes at a cost of decreasing the amount of revenue it… Read More
Wednesday, February 28, 2018
Spotify plays the long game with Family and Student Plans even as revenue per user drops
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{rss:content:encoded} Spotify plays the long game with Family and Student Plans even as revenue per user drops http://ift.tt/2HVgNzp http://ift.tt/2xaXiNA February 28, 2018 at 09:47PM Spotify’s “Family Plan,” a variation of which launched in 2014, as well as its “Student Plan” appear to be driving a significant portion of the company’s growth and improving retention, as the company points to it multiple times in its filing for a direct listing on public markets today. But that also comes at a cost of decreasing the amount of revenue it… Read More
Spotify’s “Family Plan,” a variation of which launched in 2014, as well as its “Student Plan” appear to be driving a significant portion of the company’s growth and improving retention, as the company points to it multiple times in its filing for a direct listing on public markets today. But that also comes at a cost of decreasing the amount of revenue it… Read More
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