Twitter Improves Ads By Acquiring TellApart, Selling Them Through Google’s DoubleClick

Tuesday, April 28, 2015

Twitter Improves Ads By Acquiring TellApart, Selling Them Through Google’s DoubleClick

Labels: social

To boost its commerce ads and sell more of them, Twitter announced some big moves as part of today’s earnings. It’s acquired commerce ads tech firm TellApart, which was formerly a big Facebook ad partner. Twitter will also now allow its ads to be bought through DoubleClick’s bid manager to help advertisers centralize their buying. While today Twitter managed to exceed… Read More

from TechCrunch » Social http://ift.tt/1DTRzXz Twitter Improves Ads By Acquiring TellApart, Selling Them Through Google’s DoubleClick Josh Constine http://ift.tt/1IkKGoj
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Tuesday, April 28, 2015