Facebook launches comparison tool to prove Instant Articles beat mobile web

 One-third of all link clicks on Facebook already go to its self-hosted Instant Articles. Facebook claims they drive more referral traffic click for click because people don’t abaondon them mid-click as they do with slow-loading mobile websites. Now Facebook is teaming up with Nielsen to prove that individual publishers benefit when they post with the Instant Articles format. Today… Read More

from Social – TechCrunch http://ift.tt/1R8njBz Facebook launches comparison tool to prove Instant Articles beat mobile web Josh Constine http://ift.tt/2tgqmBe
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