Facebook launches comparison tool to prove Instant Articles beat mobile web

{rss:content:encoded} Facebook launches comparison tool to prove Instant Articles beat mobile web http://ift.tt/2tgqmBe http://ift.tt/1R8njBz July 19, 2017 at 09:02PM  One-third of all link clicks on Facebook already go to its self-hosted Instant Articles. Facebook claims they drive more referral traffic click for click because people don’t abaondon them mid-click as they do with slow-loading mobile websites. Now Facebook is teaming up with Nielsen to prove that individual publishers benefit when they post with the Instant Articles format. Today… Read More