Facebook plans crackdown on ad targeting by email without consent

{rss:content:encoded} Facebook plans crackdown on ad targeting by email without consent https://ift.tt/2GsTiwJ https://ift.tt/2pUs1gn April 01, 2018 at 03:41AM Facebook is scrambling to add safeguards against abuse of user data as it reels from backlash over the Cambridge Analytica scandal. Now TechCrunch has learned Facebook will launch a certification tool that demands that marketers guarantee email addresses used for ad targeting were rightfully attained. This new Custom Audiences certification tool was described by Facebook representatives...

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Facebook plans crackdown on ad targeting by email without consent

Facebook is scrambling to add safeguards against abuse of user data as it reels from backlash over the Cambridge Analytica scandal. Now TechCrunch has learned Facebook will launch a certification tool that demands that marketers guarantee email addresses used for ad targeting were rightfully attained. This new Custom Audiences certification tool was described by Facebook representatives to their marketing clients, according to two sources. Facebook will also prevent the sharing of Custom Audience data across Business accounts. This snippet...

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Arbtr wants to create an anti-feed where users can only share one thing at a time

{rss:content:encoded} Arbtr wants to create an anti-feed where users can only share one thing at a time https://ift.tt/2uyViC3 https://ift.tt/2pTKMQZ March 31, 2018 at 08:50PM At a time when the models of traditional social networks are being questioned, it’s more important than ever to experiment with alternatives. Arbtr is a proposed social network that limits users to sharing a single thing at any given time, encouraging “ruthless self-editing” and avoiding “nasty things” like endless feeds filled with trivial garbage. It’s seeking funds on...

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Arbtr wants to create an anti-feed where users can only share one thing at a time

At a time when the models of traditional social networks are being questioned, it’s more important than ever to experiment with alternatives. Arbtr is a proposed social network that limits users to sharing a single thing at any given time, encouraging “ruthless self-editing” and avoiding “nasty things” like endless feeds filled with trivial garbage. It’s seeking funds on Kickstarter and could use a buck or two. I plan to. Now, I know what you’re thinking. “Why would I give money to maybe join a social network eventually that might not have any...

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Who gains from Facebook’s missteps?

When Facebook loses, who wins? That’s a question for startups that may be worth contemplating following Facebook’s recent stock price haircut. The company’s valuation has fallen by around $60 billion since the Cambridge Analytica scandal surfaced earlier this month and the #DeleteFacebook campaign gained momentum. That’s a steep drop, equal to about 12 percent of the company’s market valuation, and it’s a decline Facebook appears to be suffering alone. As its shares fell over the past couple of weeks, stocks of other large-cap tech and online media...

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UberRUSH is shutting down

Uber is closing the doors on its on-demand package delivery service for merchants, RUSH, in New York City, San Francisco and Chicago, TechCrunch has learned. In an email to users, Uber said it plans to close RUSH operations June 30, 2018. “At Uber, we believe in making big bold bets, and while ending UberRUSH comes with some sadness, we will continue our mission of building reliable technology that serves people and cities all over the world,” Uber’s NYC RUSH team wrote to customers. Uber has since confirmed the wind-down. “We’re winding down UberRUSH...

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The real threat to Facebook is the kool-aid turning sour

These kinds of leaks didn’t happen when I started reporting on Facebook eight years ago. It was a tight-knit cult convinced of its mission to connect everyone, but with the discipline of a military unit where everyone knew loose lips sink ships. Motivational posters with bold corporate slogans dotted its offices, rallying the troops. Employees were happy to be evangelists. But then came the fake news, News Feed addiction, violence on Facebook Live, cyberbullying, abusive ad targeting, election interference, and most recently the Cambridge...

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The real threat to Facebook is the kool-aid turning sour

{rss:content:encoded} The real threat to Facebook is the kool-aid turning sour https://ift.tt/2J9fTjg https://ift.tt/2Gp7WoC March 30, 2018 at 11:19PM These kinds of leaks didn’t happen when I started reporting on Facebook eight years ago. It was a kool-aid cult convinced of its mission to connect everyone, but with the discipline of a military unit where everyone knew loose lips sink ships. Motivational posters with bold corporate slogans dotted its offices, rallying the troops. Employees were happy to be evangelists. But then came the fake news,...

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Clipisode launches a ‘talk show in a box’

A company called Clipisode is today launching a new service that’s essentially a “talk show in a box,” as founder Brian Alvey describes it. Similar to how Anchor now allows anyone to build a professional podcast using simple mobile and web tools, Clipisode does this for video content. With Clipisode, you can record a video that can be shared across any platform – social media, the web, text messages – and collect video responses that can then be integrated into the “show” and overlaid with professional graphics. The video responses feature is something...

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Clipisode launches a ‘talk show in a box’

{rss:content:encoded} Clipisode launches a ‘talk show in a box’ https://ift.tt/2J7NIBw https://ift.tt/2pRsZtz March 30, 2018 at 10:15PM A company called Clipisode is today launching a new service that’s essentially a “talk show in a box,” as founder Brian Alvey describes it. Similar to how Anchor now allows anyone to build a professional podcast using simple mobile and web tools, Clipisode does this for video content. With Clipisode, you can record a video that can be shared across any platform – social media, the web, text messages – and collect...

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Veriff wants to make it simple to present identification online

Whenever you are doing something online that requires you to present an official ID like a passport or driver’s license to complete the transaction, it presents risk to both parties. Consumers want to know they are secure and brands want to know the person is using valid credentials. That’s where Veriff comes in. Kaarel Kotkas, CEO and founder of the company, says the goal is to be “the Stripe of identity.” What he means is he wants to provide developers with the ability to embed identity verification into any application or website, as easily...

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Facebook’s mission changed, but its motives didn’t

In January, Facebook announced that it would be changing its feed algorithm to promote users’ well-being over time spent browsing content. That’s a relatively new approach for a company whose ethos once centered around “move fast, break things.” It wasn’t all that long ago (approximately a year and a half before the algorithm change) that Facebook VP Andrew “Boz” Bosworth, published an internal memo called “The Ugly,” which was circulated throughout the company. In it, Boz made it clear to employees that connecting people (i.e. growth) is the main...

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Facebook’s mission changed, but its motives didn’t

In January, Facebook announced that it would be changing its feed algorithm to promote users’ well-being over time spent browsing content. That’s a relatively new approach for a company whose ethos once centered around “move fast, break things.” It wasn’t all that long ago (approximately a year and a half before the algorithm change) that Facebook VP Andrew “Boz” Bosworth, published an internal memo called “The Ugly,” which was circulated throughout the company. In it, Boz made it clear to employees that connecting people (i.e. growth) is the main...

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