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Saturday, May 1, 2021

Big Tech is now worth so much we’ve forgotten to be shocked by the numbers

Welcome back to The TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s broadly based on the daily column that appears on Extra Crunch, but free, and made for your weekend reading. If you want it in your inbox every Saturday morning, sign up hereReady? Let’s talk money, startups and spicy IPO rumors.

TechCrunch isn’t a public-market-focused publication. We care about startups. But public tech companies can, at times, provide interesting insights into how the broader technology market is performing. So we pay what we might call minimum-viable attention to former startups that made it all the way to an IPO.

Then there are the Big Tech companies. In the United States the list is well-known: Facebook, Alphabet, Microsoft, Apple and Amazon. And, in a series of results that could indicate a hot market for startup growth, they had a smashingly good first quarter of 2021. You can read our notes on their results here and here, but that’s just part of the story.

Yes, the Big Tech financial results were good — as they have been for some time — but lost amid the usual earnings deluge of numbers is how shockingly accretive Big Tech’s recent performances have proven for their valuations.

Microsoft fell as low as the $135 per-share range last March. Today it’s worth $252 and change. Alphabet traded down to around $1,070 per share. Today the search giant is worth $2,410 per share.

The result of the huge share-price appreciation is that Apple is now worth $2.21 trillion, Microsoft $1.88 trillion, Amazon $1.76 trillion, Alphabet $1.60 trillion and Facebook $0.93 trillion. That’s around $8.4 trillion for the five companies.

Back in July of 2017, I wrote a piece noting that their aggregate value had reached the $3 trillion mark. That became $4 trillion in mid-2018. And then in the next three years or so it more than doubled again.

Why?

Myles Udland, a reporter at our sister publication Yahoo Finance, has at least part of the puzzle in a piece he wrote this week. Here’s Udland:

And while it seems that almost every earnings story has sort of followed this same arc, data also confirms that this is not just our imagination: corporate earnings have never been this far out of line with expectations.

Data out of the team at Refinitiv published Thursday showed the rate at which companies were beating estimates and the magnitude by which they were beating expectations through Thursday morning’s results were the best on record.

So earnings are beating the street’s guesses more frequently, and at a higher differential, than ever? That makes recent stock-market appreciation less worrisome, I suppose. And it helps explain why startups have been able to raise so much capital lately in the United States, as they have in Europe, and why private-market investors are pouring so much capital into fintech startups. And it’s probably why Zomato is going public and why we’re still waiting for the Robinhood debut.

This is what a market feels like when the underlying businesses are firing on all cylinders, it appears. Just don’t forget that no business cycle is unending, and no boom is forever.

An insurtech interlude

Extending The Exchange’s recent reporting regarding fintech funding, and our roundup from last week of insurtech startup rounds, a few more notes on the latter startup niche, which can be broadly viewed as part of the larger financial technology world.

This time we’ll hear from Accel’s John Locke regarding his investments in The Zebra — which recently raised even more capital — and the insurtech space more broadly.

Asked why insurtech marketplaces like The Zebra have been able to raise so very much money in the last year, Locke said that it’s a mix of “insurance carriers […] finally embracing marketplaces and willing to design integrated consumer experiences with marketplaces,” along with more consumer “comparison shopping” and, finally, growth and revenue quality.

The Zebra, Locke said, is “still growing north of 100% at ~$120M+ revenue run-rate.” That means it can go public whenever it wants.

But on that matter, there has been some weakness in the stock market for some public insurtech companies. Is Locke worried about that? He’s neutral-to-positive, saying that his firm does not “think all the companies in the market will work but still thinks ‘insurtechs’ will take market share from incumbents over the next decade.” Fair enough.

And Accel is still considering more deals in the space, as are others. Locke said that the venture market for insurtech investments is “definitely more aggressive” this year than last.

Various and sundry

Closing today, a few notes on things that we didn’t get to that matter:

  • Productboard closed a $72 million Series C. First, that’s a huge round. Second, yes, Tiger did lead the deal. Third, the product management software company has around 4,000 customers today. That’s a lot. Add this company to your two-years-from-now IPO list.
  • Chinese bike-sharing startup Hello is going public in the United States. We are going to get back to this on Monday, but its F-1 filing is here. The company turned $926.3 million worth of 2020 revenues into $109.6 million in gross profit, and a net loss of $173.7 million in net losses. Yowza.
  • Darktrace went public this week. I know of it because it sponsors an F1 team that I adore, but it enters our world today as a recent U.K.-listed company. And after Deliveroo went kersplat, the resounding success of the Darktrace listing could make the U.K. a more attractive place to list than it was a week ago.
  • And, finally, drone delivery is, maybe, coming at last? U.K.-listed venture capital group Draper Esprit led the $25 million round into Manna, which wants to use unmanned drones in Ireland to deliver grub. “Manna sees a huge appetite for a greener, quieter, safer, and faster delivery service,” UKTN reports.

A long, weird week. Make sure to follow the second denizen of The Exchange’s writing team: Anna Heim. Okay! Chat next week!

Alex



https://ift.tt/eA8V8J Big Tech is now worth so much we’ve forgotten to be shocked by the numbers https://ift.tt/3ueJpeE

Emotional marketing and an e-mail titan walk into a bar

My mom cuts to the chase when she is describing my beat to others. In her words, I cover companies like Uber before they become companies like Uber. And honestly? I can’t exactly disagree with the description. The best feeling in tech journalism is telling a story about a startup before it becomes a household name. As an early-stage reporter, I honestly bet a lot on the potential of a savvy edtech founder or creative marketplace play. And when I’m doing my job right, I point to the unique insight that will make the startup successful or challenged in the future.

On that note, one of my favorite renewed series at TechCrunch is an EC-1 (Extra Crunch subscription required), a story series that goes through the nitty-gritty of a startup’s story, from its original days to its pivots along the way. I’ve spent the past few months on one of these projects — and mine is coming out next week! In the meantime, you’ve read packages about StockX and Tonal, and our latest just came out: the Klaviyo EC-1:

Image Credits: Nigel Sussman

Enjoy this long-form read and big thanks to Danny Crichton, my Equity co-host and managing editor here at TechCrunch, who has been managing and editing all of these projects.

In the rest of this newsletter we’ll get into All Raise data, the new Miami and a new lineup you don’t want to miss. Follow me on Twitter @nmasc_ for updates throughout the week.

All (aren’t) Raise(d)

All Raise, a nonprofit dedicated to increasing the footprint of women founders and funders, has released its annual report for 2020. The whole thing is honestly worth a read, but we especially paid attention to how funding has dropped for female founders:

  • Round sizes for women + non-binary founders were up to 49% lower than males
  • 85% of venture funding goes to all-male teams
  • 64% of VC firms still don’t have a single female partner
  • Black + Latinx female founders receive only 0.64% of VC funding, a slight uptick from the year prior.

Here’s what to know: On Equity, we talked about how these abysmal metrics were both a predicted but still surprising effect of Zoom investing. This disconnect is the conversation no one has during an upmarket — and metrics are one way we can benchmark progress.

Internet is the new Miami

To quote Winnie CEO and co-founder Sara Mauskopf, “Internet is the new Miami.” The networks made online — either through the rise of meme culture or Substack spice — can be a competitive advantage in the world of investment, as two new funds this week showed us.

Here’s what to know: Ryan Hoover and Vedika Jain announced Weekend Fund 3, which will include a $1 million community raise. And Chief Meme Officer Turner Novak finally debuted Banana Capital’s debut fund launched with $9.99 million in funding.

Novak explained how being internet-first impacts his investments:

“It just kind of happens where [my investments] are people who understand the culture of the internet, to understand memes and understand wit and humor and appreciate that a little bit more,” he said. “Those are probably the people that are more naturally intuitive investments, so it definitely does skew that direction.”

While Novak didn’t share explicit targets or mandates around investment in diverse founders, he pointed to his track record at Gelt VC, in which 41% of capital went to woman CEOs. To date, 65% of Banana Capital’s portfolio founding teams include non-white founders and 50% of the teams include more than one gender.

Around TechCrunch

Across the week

Seen on TechCrunch

The AWS for blockchain

Atlassian launches a Jira for every team

CES will return to Las Vegas in 2022

Microsoft’s new default font options, rated

Seen on Extra Crunch

Hacking my way into analytics: A creative’s journey to design with data

How Brex more than doubled its valuation in a year

And finally

India is in crisis. It is devastating and heartbreaking to watch this unfold and impact our family and friends and colleagues and people. My colleague Manish Singh, who is based there, wrote up the different ways you can donate to help out.

I’ll end by quoting Singh:

With several major industries, including film and sports, going about their lives pretending there is no crisis, entrepreneurs and startups have emerged as a rare beam of hope in recent days, springing to action to help the nation navigate its darkest hours.

It’s a refreshing change from last year, when thousands of Indian startups themselves were struggling to survive. And while some startups are still severely disrupted, offering a helping hand to the nation has become the priority for most.

Until next week,

N



https://ift.tt/3eouMyY Emotional marketing and an e-mail titan walk into a bar https://ift.tt/3e9lLuv

Friday, April 30, 2021

Extra Crunch roundup: Fintech stays hot, Brex doubles, and startup IRR is up all over

Tech companies in Silicon Valley, the geography, have had an incredible year. But one indicator points to longer-term changes. The internal rate of return (IRR) for companies in other startup hub cities has been even better. A big new analysis by AngelList showed aggregate IRR of 19.4% per year on syndicated deals elsewhere versus 17.5% locally. A separate measure, of total value of paid-in investment, revealed 1.67x returns for other hubs versus 1.60x in the main Silicon Valley and Bay Area tech cities.

The data is based on a sample of 2,500 companies that have used AngelList to syndicate deals from 2013 through 2020. Which is just one snapshot, but a relevant one given how hard it can be to produce accurate early-stage startup market analysis at this scale. I believe we’ll see more and more data confirming the trends in the coming years, especially as more of the startup world acclimates to remote-first and distributed offices. You can increasingly do a startup from anywhere and make it a success. Not that Silicon Valley is lacking optimism, as you’ll see in a number of the other stories in the roundup below!

Eric Eldon
Managing Editor, Extra Crunch

(Subbing in for Walter today as he’s enjoying a well-deserved break and definitely not still checking the site.)

Optimism reigns at consumer trading services as fintech VC spikes and Robinhood IPO looms

With the Coinbase direct listing behind us and the Robinhood IPO ahead, it’s a heady time for consumer-focused trading apps.

Mix in the impending SPAC-led debut of eToro, general bullishness in the cryptocurrency space, record highs for some equities markets, and recent rounds from Public.com, M1 Finance and U.K.-based Freetrade, and you could be excused for expecting the boom in consumer asset trading to keep going up and to the right.

But will it? There are data in both directions.

After going public, once-hot startups are riding a valuation roller coaster

A short meditation on value, or, more precisely, how assets are valued in today’s markets.

Long story short: This is why I only buy index funds. No one knows what anything (interesting) is worth.

Should you give an anchor investor a stake in your fund’s management company?

Image of a red anchor resting on pile of money.

Image Credits: Matthias Kulka (opens in a new window) / Getty Images

Raising capital for a new fund is always hard.

But should you give preferential economics or other benefits to a seed anchor investor who makes a material commitment to the fund? Let’s break down the pros and cons.

2021 should be a banner year for biotech startups that make smart choices early

Image Credits: TEK IMAGE/SCIENCE PHOTO LIBRARY / Getty Images

Last year was a record 12 months for venture-backed biotech and pharma companies, with deal activity rising to $28.5 billion from $17.8 billion in 2019.

As vaccines roll out, drug development pipelines return to normal, and next-generation therapies continue to hold investor interest, 2021 is on pace to be another blockbuster year.

But founder missteps early in the fundraising journey can result in severe consequences.

In this exciting moment, when younger founders will likely receive more attention, capital and control than ever, it’s crucial to avoid certain pitfalls.

Two investors weigh in: Is your SPAC just a PIPE dream?

A picture of a Dandelion in the wind, with a background of cool blue colours, blurred from the narrow pane of focus. Composition made in photoshop. (A picture of a Dandelion in the wind, with a background of cool blue colours, blurred from the narrow

Image Credits: Maxime Robeyns/EyeEm (opens in a new window) / Getty Images

The fundamental thing to remember about the SPAC process is that the result is a publicly traded company open to the regulatory environment of the SEC and the scrutiny of public shareholders.

In today’s fast-paced IPO world, going public can seem like simply a marker of success, a box to check.

But are you ready to be a public company?

There is no cybersecurity skills gap, but CISOs must think creatively

Image of a question mark, gears, a lightbulb, and an exclamation point on chairs in a waiting room.

Image Credits: Westend61 (opens in a new window) / Getty Images

Those of us who read a lot of tech and business publications have heard for years about the cybersecurity skills gap. Studies often claim that millions of jobs are going unfilled because there aren’t enough qualified candidates available for hire.

Don’t buy it.

The basic laws of supply and demand mean there will always be people in the workforce willing to move into well-paid security jobs. The problem is not that these folks don’t exist. It’s that CIOs or CISOs typically look right past them if their resumes don’t have a very specific list of qualifications.

In many cases, hiring managers expect applicants to be fully trained on all the technologies their organization currently uses. That not only makes it harder to find qualified candidates, but it also reduces the diversity of experience within security teams — which, ultimately, may weaken the company’s security capabilities and its talent pool.

To be frank, we do not know how to value Honest Company

We do not know how to value Honest Company.

It’s outside our normal remit, but that the company is getting out the door at what appears to be a workable price gain to its final private round implies that investors earlier in its cap table are set to do just fine in its debut. Snowflake it is not, but at its current IPO price interval, it is hard to not call Honest a success of sorts — though we also anticipate that its investors had higher hopes.

Returning to our question, do we expect the company to reprice higher? No, but if it did, The Exchange crew would not fall over in shock.

How Brex more than doubled its valuation in a year

Henrique Dubugras BrexDSC02452

Image Credits: TechCrunch

Brex, a fintech company that provides corporate cards and spend-management software to businesses, announced Monday that it closed a $425 million Series D round of capital at a valuation of around $7.4 billion.

The new capital came less than a year after Brex raised $150 million at a $2.9 billion pre-money valuation.

So, how did the company manage to so rapidly boost its valuation and raise its largest round to date?

TechCrunch spoke with Brex CEO Henrique Dubugras after his company’s news broke. We dug into the how and why of its new investment and riffed on what going remote-first has done for the company, as well as its ability to attract culture-aligned and more diverse talent.

Founders who don’t properly vet VCs set up both parties for failure

Portrait of two men in cardboard boxes

Image Credits: Flashpop (opens in a new window) / Getty Images

There’s a disconnect between reality and the added value investors are promising entrepreneurs. Three in five founders who were promised added value by their VCs felt duped by their negative experience.

While this feels like a letdown by investors, in reality, it shows fault on both sides. Due diligence isn’t a one-way street, and founders must do their homework to make sure they’re not jumping into deals with VCs who are only paying lip service to their value-add.

Looking into an investor’s past, reputation and connections isn’t about finding the perfect VC, it’s about knowing what shaking certain hands will entail — and either being ready for it or walking away.

Fifth Wall’s Brendan Wallace and Hippo’s Assaf Wand discuss proptech’s biggest opportunities

Image Credits: Jeff Newton / Hippo

What is the biggest opportunity for proptech founders? How should they think about competition, strategic investment versus top-tier VC firms and how to build their board? What about navigating regulation?

We sat down with Brendan Wallace, co-founder and general manager of Fifth Wall, and Hippo CEO Assaf Wand for an episode of Extra Crunch Live to discuss all of the above.

SaaS subscriptions may be short-serving your customers

Suggesting scarcity, a single green pea rests in the middle of a dinner plate surrounded by tableware.

Image Credits: emyerson (opens in a new window) / Getty Images

Software as a service (SaaS) has perhaps become a bit too interchangeable with subscription models.

Every software company now looks to sell by subscription ASAP, but the model itself might not fit all industries or, more importantly, align with customer needs, especially early on.

What can the OKR software sector tell us about startup growth more generally?

In the never-ending stream of venture capital funding rounds, from time to time, a group of startups working on the same problem will raise money nearly in unison. So it was with OKR-focused startups toward the start of 2020.

How were so many OKR-focused tech upstarts able to raise capital at the same time? And was there really space in the market for so many different startups building software to help other companies manage their goal-setting? OKRs, or “objectives and key results,” a corporate planning method, are no longer a niche concept. But surely, over time, there would be M&A in the group, right?

Internal rates of return in emerging US tech hubs are starting to overtake Silicon Valley

Passenger Jet Plane Flying Above San Francisco for travel concept

Image Credits: petdcat (opens in a new window) / Getty Images

Tech innovation is becoming more widely distributed across the United States.

Among the five startups launched in 2020 that raised the most financing, four were based outside the Bay Area. The number of syndicated deals on AngelList in emerging markets from Austin to Seattle to Pittsburgh has increased 144% over the last five years.

And the number of startups in these emerging markets is growing fast — and increasingly getting a bigger piece of the VC pie.

Fund managers can leverage ESG-related data to generate insights

Image of a hand holding green piggybank in a green field.

Image Credits: Guido Mieth (opens in a new window)/ Getty Images

Almost two centuries ago, gold prospectors in California set off one of the greatest rushes for wealth in history. Proponents of socially conscious investing claim fund managers will start a similar stampede when they discover that environmental, social and governance (ESG) insights can yield treasure in the form of alternative data that promise big payoffs — if only they knew how to mine it.

ESG data is everywhere. Learning how to understand it promises big payoffs.

 

Dear Sophie: What’s the latest on DACA?

lone figure at entrance to maze hedge that has an American flag at the center

Image Credits: Bryce Durbin/TechCrunch

Dear Sophie,

My company is looking to hire a very talented data infrastructure engineer who is undocumented. She has never applied for DACA before.

What is the latest on DACA? What can we do to support her?

—Multicultural in Milpitas

Zomato juice: Indian unicorn’s proposed IPO could drive regional startup liquidity

The IPO parade continued this week as India-based food-delivery unicorn Zomato filed to go public. 

The Zomato IPO is incredibly important. As our own Manish Singh reported when the company’s numbers became public, a “successful listing [could be] poised to encourage nearly a dozen other unicorn Indian startups to accelerate their efforts to tap the public markets.”

So, Zomato’s debut is not only notable because its impending listing gives us a look into its economics, but because it could lead to a liquidity rush in the country if its flotation goes well.

Investment in construction automation is essential to rebuilding US infrastructure

Well bought construction workers building house

Image Credits: Donald Iain Smith (opens in a new window) / Getty Images

With the United States moving all-in on massive infrastructure investment, much of the discussion has focused on jobs and building new green industries for the 21st century.

While the Biden administration’s plan will certainly expand the workforce, it also provides a massive opportunity for the adoption of automation technologies within the construction industry.

Despite the common narrative of automating away human jobs, the two are not nearly as much in conflict, especially with new investments creating space for new roles and work.

In fact, one of the greatest problems facing the construction industry remains a lack of labor, making automation a necessity for moving forward with these ambitious projects.

How to fundraise over Zoom more effectively

Image showing person at computer and person presenting seeking funding.,

Image Credits: fourSage (opens in a new window)/ Getty Images

Even though in-person drinks and coffee walks are on the horizon, virtual fundraising isn’t going away.

Now, it’s imperative to ensure your virtual pitch is as effective as your IRL one.

Not only is it more efficient — no expensive trips to San Francisco or trouble fitting investor meetings into one day — virtual fundraising helps democratize access to venture capital.

Hacking my way into analytics: A creative’s journey to design with data

Abstract Particle connection network background

Image Credits: Xuanyu Han (opens in a new window) / Getty Images

There’s a growing need for basic data literacy in the tech industry, and it’s only getting more taxing by the year.

Words like “data-driven,” “data-informed” and “data-powered” increasingly litter every tech organization’s product briefs. But where does this data come from?

Who has access to it? How might I start digging into it myself? How might I leverage this data in my day-to-day design once I get my hands on it?

Fintech startups set VC records as the 2021 fundraising market continues to impress

The first three months of the year were the most valuable period for fintech investing, ever.

Where did the fintech venture capital market push the most money in Q1, and why? Let’s dig in.

Healthcare is the next wave of data liberation

Image of a balloon carrying away a brain.

Image Credits: PM Images (opens in a new window)/ Getty Images

Why can we see all our bank, credit card and brokerage data on our phones instantaneously in one app, yet walk into a doctor’s office blind to our healthcare records, diagnoses and prescriptions?

Our health status should be as accessible as our checking account balance.

The liberation of healthcare data is beginning to happen, and it will have a profound impact on society — it will save and extend lives.

What private tech companies should consider before going public via a SPAC

Image of intertwining arrows on a chalkboard to represent decision-making.

Image Credits: cnythzl (opens in a new window) / Getty Images

The red-hot market for special purpose acquisition companies, or SPACs, has “screeched to a halt.”

As the SPAC market grew in the past six months, it seemed that everyone was getting into the game. But shareholder lawsuits, huge value fluctuations and warnings from the U.S. Securities and Exchange Commission have all thrown the brakes on the SPAC market, at least temporarily.

So what do privately held tech companies that are considering going public need to know about the SPAC process and market?

The era of the European insurtech IPO will soon be upon us

Detail of Euro note showing European continent

Image Credits: Image Source (opens in a new window) / Getty Images

Once the uncool sibling of a flourishing fintech sector, insurtech is now one of the hottest areas of a buoyant venture market. Zego’s $150 million round at unicorn valuation in March, a rumored giant incoming round for WeFox, and a slew of IPOs and SPACs in the U.S. are all testament to this.

It’s not difficult to see why. The insurance market is enormous, but the sector has suffered from notoriously poor customer experience, and major incumbents have been slow to adapt. Fintech has set a precedent for the explosive growth that can be achieved with superior customer experience underpinned by modern technology. And the pandemic has cast the spotlight on high-potential categories, including health, mobility and cybersecurity.

This has begun to brew a perfect storm of conditions for big European insurtech exits.

The health data transparency movement is birthing a new generation of startups

Medicine doctor hand working with modern computer interface as medical network concept

Image Credits: Busakorn Pongparnit (opens in a new window) / Getty Images

The recent movement toward data transparency is bringing about a new era of innovation and startups.

Those who follow the space closely may have noticed that there are twin struggles taking place: a push for more transparency on provider and payer data, including anonymous patient data, and another for strict privacy protection for personal patient data.

What’s the main difference, and how can startups solve these problems?

 

 



https://ift.tt/2GZMFat Extra Crunch roundup: Fintech stays hot, Brex doubles, and startup IRR is up all over https://ift.tt/3tgR9Md

Y Combinator-backed Uiflow wants to accelerate no-code enterprise app creation

TechCrunch recently caught up with recent Y Combinator graduate Uiflow, a startup that is building a no-code enterprise app creation service.

If you are thinking wait, don’t a number of companies already do that?, the answer is yes. But what Quickbase, Smartsheet and others are working on isn’t quite the same thing, at least from the startup’s perspective.

Uiflow, a Bay Area-based concern that has been alive for far less than a year, has built an app creation tool that works with whatever backend a large company currently employs, and helps its development team build apps collaboratively. As the startup explained in a public posting, customer developers can import Figma files while their engineers can use existing UI libraries, and product managers can quickly vet an app’s logic.

The service is akin to a “cross between Unity and Figma,” Uiflow says.

Here’s what its own user interface looks like, per a screenshot the company provided to TechCrunch after an interview:

Per Y Combinator, the company has closed a pre-seed round of more than $500,000. The company told TechCrunch that it has been talking to investors lately — as essentially every Y Combinator-backed startup does after their public unveiling —  but appears to be holding off raising more capital until it fully launches self-service of its product; the company may also accelerate its hiring efforts once its self-serve GTM motion is more broadly available.

The startup told TechCrunch that after its Product Hunt launch it picked up around 1,200 signups. It’s vetting the group and letting in some as pilot customers. Those customers currently pay the company, so it has revenue, although the startup is more product-focused at the moment than centered around boosting its short-term revenues.

Uiflow thinks that its target customers are companies with 250 or more workers, the scale at which a company begins to start thinking about its own UI elements. However, Uiflow is talking to companies with 100 to 1,000 customers, it said.

The five-person team is building a service in a market that is more than active at the moment. As TechCrunch has explored, private-market investors are bullish on the no-code space, especially after the COVID-19 pandemic bolstered the pace at which companies large and small moved toward digital solutions. No-code and low-code services came into greater demand as accelerating digital transformation efforts met the market’s general dearth of available developer talent.

TechCrunch has covered the no-code space extensively in recent quarters, given both rising market demand for its products and what seemed to be growing investor demand for shares in startups pursuing the model. All that’s to say that there’s a reasonable chance that we’ll hear from Uiflow soon regarding a fresh capital raise. Let’s see how long that takes.

In the meantime, here’s a photo of the Uiflow team. In 2021-style, it’s a Zoom shot:

From upper left, clockwise: Michael Tildahl, Eric Rowell (CTO and co-founder), Brian Lichliter, Rocco Cataldo and D. Sol Eun (CEO and co-founder). Via the company. 

 



https://ift.tt/3vvQ9VR Y Combinator-backed Uiflow wants to accelerate no-code enterprise app creation https://ift.tt/3aTRLAN

Heirlume raises $1.38M to remove the barriers of trademark registration for small businesses

Platforms like Shopify, Stripe and WordPress have done a lot to make essential business-building tools — like running storefronts, accepting payments and building websites — accessible to businesses with even the most modest budgets. But some very key aspects of setting up a company remain expensive, time-consuming affairs that can be cost-prohibitive for small businesses — but that, if ignored, can result in the failure of a business before it even really gets started.

Trademark registration is one such concern, and Toronto-based startup Heirlume just raised $1.7 million CAD (~$1.38 million) to address the problem with a machine-powered trademark registration platform that turns the process into a self-serve affair that won’t break the budget. Its AI-based trademark search will flag if terms might run afoul of existing trademarks in the U.S. and Canada, even when official government trademark search tools, and even top-tier legal firms, might not.

Heirlume’s core focus is on leveling the playing field for small business owners, who have typically been significantly out-matched when it comes to any trademark conflicts.

“I’m a senior-level IP lawyer focused in trademarks, and had practiced in a traditional model, boutique firm of my own for over a decade serving big clients, and small clients,” explained Heirlume co-founder Julie MacDonell in an interview. “So providing big multinationals with a lot of brand strategy, and in-house legal, and then mainly serving small business clients when they were dealing with a cease-and-desist, or an infringement issue. It’s really those clients that have my heart: It’s incredibly difficult to have a small business owner literally crying tears on the phone with you, because they just lost their brand or their business overnight. And there was nothing I could do to help because the law just simply wasn’t on their side, because they had neglected to register their trademarks to own them.”

In part, there’s a lack of awareness around what it takes to actually register and own a trademark, MacDonell says. Many entrepreneurs just starting out seek out a domain name as a first step, for instance, and some will fork over significant sums to register these domains. What they don’t realize, however, is that this is essentially a rental, and if you don’t have the trademark to protect that domain, the actual trademark owner can potentially take it away down the road. But even if business owners do realize that a trademark should be their first stop, the barriers to actually securing one are steep.

“There was an an enormous, insurmountable barrier, when it came to brand protection for those business owners,” she said. “And it just isn’t fair. Every other business service, generally a small business owner can access. Incorporating a company or even insurance, for example, owning and buying insurance for your business is somewhat affordable and accessible. But brand ownership is not.”

Heirlume brings the cost of trademark registration down from many thousands of dollars to just under $600 for the first, and only $200 for each additional after that. The startup is also offering a very small business-friendly “buy now, pay later” option supported by Clearbanc, which means that even businesses starting on a shoestring can take the step of protecting their brand at the outset.

In its early days, Heirlume is also offering its core trademark search feature for free. That provides a trademark search engine that works across both U.S. and Canadian government databases, which can not only tell you if your desired trademark is available or already held, but also reveal whether it’s likely to be able to be successfully obtained, given other conflicts that might arise that are totally ignored by native trademark database search portals.

Heirlume search tool comparison

Image Credits: Heirlume

Heirlume uses machine learning to identify these potential conflicts, which not only helps users searching for their trademarks, but also greatly decreases the workload behind the scenes, helping them lower costs and pass on the benefits of those improved margins to its clients. That’s how it can achieve better results than even hand-tailored applications from traditional firms, while doing so at scale and at reduced costs.

Another advantage of using machine-powered data processing and filing is that on the government trademark office side, the systems are looking for highly organized, curated data sets that are difficult for even trained people to get consistently right. Human error in just data entry can cause massive backlogs, MacDonell notes, even resulting in entire applications having to be tossed and started over from scratch.

“There are all sorts of data sets for those [trademark requirement] parameters,” she said. “Essentially, we synthesize all of that, and the goal through machine learning is to make sure that applications are utterly compliant with government rules. We actually have a senior-level trademark examiner that came to work for us, very excited that we were solving the problems causing backlogs within the government. She said that if Heirlume can get to a point where the applications submitted are perfect, there will be no backlog with the government.”

Improving efficiency within the trademark registration bodies means one less point of friction for small business owners when they set out to establish their company, which means more economic activity and upside overall. MacDonell ultimately hopes that Heirlume can help reduce friction to the point where trademark ownership is at the forefront of the business process, even before domain registration. Heirlume has a partnership with Google Domains to that end, which will eventually see indication of whether a domain name is likely to be trademarkable included in Google Domain search results.

This initial seed funding includes participation from Backbone Angels, as well as the Future Capital collective, Angels of Many and MaRS IAF, along with angel investors including Daniel Debow, Sid Lee’s Bertrand Cesvet and more. MacDonell notes that just as their goal was to bring more access and equity to small business owners when it comes to trademark protection, the startup was also very intentional in building its team and its cap table. MacDonell, along with co-founders CTO Sarah Ruest and Dave McDonell, aim to build the largest tech company with a majority female-identifying technology team. Its investor make-up includes 65% female-identifying or underrepresented investors, and MacDonnell says that was a very intentional choice that extended the time of the raise, and even led to turning down interest from some leading Silicon Valley firms.

“We want underrepresented founders to be to be funded, and the best way to ensure that change is to empower underrepresented investors,” she said. “I think that we all have a responsibility to actually do something. We’re all using hashtags right now, and hashtags are not enough […] Our CTO is female, and she’s often been the only female person in the room. We’ve committed to ensuring that women in tech are no longer the only woman in the room.”



https://ift.tt/3nBK1ZB Heirlume raises $1.38M to remove the barriers of trademark registration for small businesses https://ift.tt/32ZPXSu

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