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Thursday, October 22, 2020

Here.fm raises $2.9 million to reimagine video chat

Here.fm, a new web-based communication platform founded by Jesse Boyes and Seth Harris, has today announced the close of a $2.9 million seed round from FirstMark with participation by Y Combinator and a group of angel investors.

Here is all about giving people the chance to create personal, shareable and flexible video chat rooms. Boyes and Harris, like the rest of us, moved to Zoom to collaborate when the pandemic hit and felt that there were several shortcomings.

Harris explained that it felt very impersonal and formal to switch into presentation mode with his co-founder and buddy, and that notes and other content in those meetings disappeared when the meeting ended, “like a wormhole.”

They set out to add more layers to virtual communication.

“There are four main components to communication,” said Harris. “What you’re saying, where you are, what you’re doing and how you move. Everything we use today almost exclusively focuses on what you say, and very little on what you do. Zoom is a phone call with pictures.”

Here, in contrast, is a fully customizable room with video chat built on top of it, giving users the ability to decorate their room with virtual items, gifs, backgrounds, notes, pictures, etc. And, of course, these users can also customize their own video chat window and those of others, arranging them in the room in the size and shape that they prefer.

As with any other video chat software, users can also share their screen.

Image Credits: Here.fm

Harris and Boyes aren’t ready to commit to a certain business model or even use case, but would rather prefer to see how users approach the platform. Some have built out product war rooms, while others have set up their own virtual Blue Bottle shop to have coffee with each other. Others have set up Pilates classes that look and feel more like an actual Pilates studio than a Zoom call would.

That’s not to say they haven’t started thinking about revenue at all. There is potential here to offer payments processing for folks hosting classes or paid events, and there are also options to paywall persistence of the room and the items inside it, or even to charge for premium virtual objects or goods.

Here launched two months ago and thousands of rooms have been created since, with the average user session being 41 minutes.

Competition in this space is heating up. Mmhmm offers similar tools to customize the video chat room, but focuses more on presenting than hanging out. Macro is a tool that sits on top of a Zoom call to help ensure meetings are productive and efficient. And then there are the dozens (if not more) of startups that sprung to action at the onset of the pandemic to build out the next-generation of video chat.

But Boyes and Harris don’t see competition as the greatest challenge to the company.

“Here is a product problem, it is not an execution problem,” said Harris. “It is about generating a very strong emotional response in our users when they come in.”

Image Credits: Here.fm



https://ift.tt/2Hpn6zJ Here.fm raises $2.9 million to reimagine video chat https://ift.tt/2ThIr0E

3 reforms social media platforms should make in light of ‘The Social Dilemma’

“The Social Dilemma” is opening eyes and changing digital lives for Netflix bingers across the globe. The filmmakers explore social media and its effects on society, raising some crucial points about impacts on mental health, politics and the myriad ways firms leverage user data. It interweaves interviews from industry executives and developers who discuss how social sites can manipulate human psychology to drive deeper engagement and time spent within the platforms.

Despite the glaring issues present with social media platforms, people still crave digital attention, especially during a pandemic, where in-person connections are strained if not impossible.

So, how can the industry change for the better? Here are three ways social media should adapt to create happier and healthier interpersonal connections and news consumption.

Stop censoring

On most platforms, like Facebook and Instagram, the company determines some of the information presented to users. This opens the platform to manipulation by bad actors and raises questions about who exactly is dictating what information is seen and what is not. What are the motivations behind those decisions? And some of the platforms dispute their role in this process, with Mark Zuckerberg saying in 2019, “I just believe strongly that Facebook shouldn’t be the arbiter of truth of everything that people say online.”

Censorship can be absolved with a restructured type of social platform. For example, consider a platform that does not rely on advertiser dollars. If a social platform is free for basic users but monetized by a subscription model, there is no need to use an information-gathering algorithm to determine which news and content are served to users.

This type of platform is not a ripe target for manipulation because users only see information from people they know and trust, not advertisers or random third parties. Manipulation on major social channels happens frequently when people create zombie accounts to flood content with fake “likes” and “views” to affect the viewed content. It’s commonly exposed as a tactic for election meddling, where agents use social media to promote false statements. This type of action is a fundamental flaw of social algorithms that use AI to make decisions about when and what to censor as well as what it should promote.

Don’t treat users like products

The issues raised by “The Social Dilemma” should reinforce the need for social platforms to self-regulate their content and user dynamics and operate ethically. They should review their most manipulative technologies that cause isolation, depression and other issues and instead find ways to promote community, progressive action and other positive attributes.

A major change required to bring this about is to eliminate or reduce in-platform advertising. An ad-free model means the platform does not need to aggressively push unsolicited content from unsolicited sources. When ads are the main driver for a platform, then the social company has a vested interest in using every psychological and algorithm-based trick to keep the user on the platform. It’s a numbers game that puts profit over users.

More people multiplied by more time on the site equals ad exposure and ad engagement and that means revenue. An ad-free model frees a platform from trying to elicit emotional responses based on a user’s past actions, all to keep them trapped on the site, perhaps to an addictive degree.

Encourage connections without clickbait

A common form of clickbait is found on the typical social search page. A user clicks on an image or preview video that suggests a certain type of content, but upon clicking they are brought to unrelated content. It’s a technique that can be used to spread misinformation, which is especially dangerous for viewers who rely on social platforms for their news consumption, instead of traditional outlets. According to the Pew Research Center, 55% of adults get their news from social media “often” or “sometimes.” This causes a significant problem when clickbait articles make it easier to offer distorted “fake news” stories.

Unfortunately, when users engage with clickbait content, they are effectively “voting” for that information. That seemingly innocuous action creates a financial reason for others to create and disseminate further clickbait. Social media platforms should aggressively ban or limit clickbait. Management at Facebook and other firms often counter with a “free speech” argument when it comes to stopping clickbait. However, they should consider the intent is not to act as censors that are stopping controversial topics but protecting users from false content. It’s about cultivating trust and information sharing, which is much easier to accomplish when post content is backed by facts.

“The Social Dilemma” is rightfully an important film that encourages a vital dialogue about the role social media and social platforms play in everyday life. The industry needs to change to create more engaged and genuine spaces for people to connect without preying on human psychology.

A tall order, but one that should benefit both users and platforms in the long term. Social media still creates important digital connections and functions as a catalyst for positive change and discussion. It’s time for platforms to take note and take responsibility for these needed changes, and opportunities will arise for smaller, emerging platforms taking a different, less-manipulative approach.



from Social – TechCrunch https://ift.tt/eA8V8J 3 reforms social media platforms should make in light of ‘The Social Dilemma’ Walter Thompson https://ift.tt/2HoSyOJ
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Facebook’s controversial Oversight Board starts reviewing content moderation cases

Facebook’s external body of decision makers will start reviewing cases about what stays on the platform and what goes beginning today.

The new system will elevate some of the platform’s content moderation decisions to a new group called the Facebook Oversight Board, which will make decisions and influence precedents about what kind of content should and shouldn’t be allowed.

But as we’ve reported previously, the board’s decisions won’t just magically enact changes on the platform. Instead of setting policy independently, each recommended platform policy change from the oversight board will get kicked back to Facebook, which will “review that guidance” and decide what changes, if any, to make.

The oversight board’s specific case decisions will remain, but that doesn’t mean they’ll really be generalized out to the social network at large. Facebook says it is “committed to enforcing the Board’s decisions on individual pieces of content, and to carefully considering and transparently responding to any policy recommendations.”

The groups’ focus on content taken down rather than content already allowed on the social network will also skew its purview. While a vocal subset of its conservative critics in Congress might disagree, Facebook’s real problems are about what stays online — not what gets taken down.

Whether it’s violent militias connecting and organizing, political figures spreading misleading lies about voting or misinformation from military personnel that fuels an ethnic cleansing, content that spreads on Facebook has the power to reshape reality in extremely dangerous ways.

Noting the criticism, Facebook claims that decisions about content still up on Facebook are “very much in scope from Day 1” because the company can directly refer those cases to the Oversight Board. But with Facebook itself deciding which cases to elevate, that’s another major strike against the board’s independence from the outset.

Facebook says that the board will focus on reviewing content removals initially because of the way its existing systems are set up, but it aims “to bring all types of content outlined in the bylaws into scope as quickly as possible.”

According to Facebook, anyone who has appealed “eligible” Facebook and Instagram content moderation decisions and has already gone through the normal appeal process will get a special ID that they can take to the Oversight Board website to submit their case.

Facebook says the board will decide which cases to consider, pulling from a combination of user-appealed cases and cases that Facebook will send its way. The full slate of board members, announced in May, grew out of four co-chairs that Facebook itself named to the board. The international group of 20 includes former journalists, U.S. appeals court judges, digital rights activists, the ex-prime minister of Denmark and one member from the Cato Institute, the libertarian think tank.

“We expect them to make some decisions that we, at Facebook, will not always agree with – but that’s the point: they are truly autonomous in their exercise of independent judgment,” the company wrote in May.

Critics disagree. Facebook skeptics from every corner have seized on the oversight effort, calling it a charade and pointing out that its decision aren’t really binding.

Facebook was not happy when a group of prominent critics calling itself the “Real Facebook Oversight Board” launched late last month. And earlier this year, a tech watchdog group called for the board’s five U.S.-based members to demand they be given more real power or resign.

Facebook also faced a backlash when it said the Oversight Board, which has been in the works for years, wouldn’t be up and running until “late fall.” But with just weeks to go before election day, Facebook has suddenly scrambled to get new policies and protections in place on issues that it’s dragged its feet on for years — the Oversight Board included, apparently.



from Social – TechCrunch https://ift.tt/eA8V8J Facebook’s controversial Oversight Board starts reviewing content moderation cases Taylor Hatmaker https://ift.tt/3m7x0ok
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Respect the hustle, not the stupidity

Yes, the media f’ing gorged on the Quibi story yesterday. We did, they did, everyone did. And really, truly, how could anyone not? Nearly $2 billion came in (with $350 million heading back), a star-studded lineup of executives and production teams, an absolutely massive advertising campaign, and a PR strategy that all but begged the sun to melt Icarus’ wings.

Our collective exhalation on the complete clusterfuck that was Quibi though leads to a legitimate and interesting question: are we obnoxiously attacking a good-faith failure? Wasn’t Quibi a bet just like every other startup, a bet that just happened to fail? A16Z’s general partner Andrew Chen put it vividly on Twitter, saying “It’s gross” and lauding the entrepreneurial challenge of building a startup:

I understand this view, deeply. In fact, all of us at TechCrunch understand this. One of the things that we pride ourselves on here is respecting the hustle. We know how hard it is to launch a startup. As a team, we collectively talk to thousands of founders every year, and we hear the heartbreaking stories and the downright trauma at times that comes with building a company. Occasionally (and yes, we focus most of our reporting here), we hear about the wins and successes too.

Let’s be honest: most startups fail. Most ideas turn out wrong. Most entrepreneurs are never going to make it. That doesn’t mean no one should build a startup, or pursue their passions and dreams. And when success happens, we like to talk about it, report on, and try to explain why it happens — because ultimately, more entrepreneurial success is good for all of us and helps to drive progress in our world.

But let’s also be clear that there are bad ideas, and then there are flagrantly bad ideas with billions in funding from smart people who otherwise should know better. Quibi wasn’t the spark of the proverbial college dropout with a passion for entertainment trying to invent a new format for mobile phones with ramen money from friends and family. Quibi was run by two of the most powerful and influential executives in the United States today, who raised more money for their project than other female founders have raised collectively this year.

Chen makes an important point that many obvious ideas in tech started as dumb ideas. That’s true! In fact, the history of technology is littered with examples of ideas that investors and the press thought were either dumb or impossible to build (which is a more polite way to say “dumb”).

Why do supposedly dumb ideas turn out to be smart? Part of the reason is that what starts out as dumb slowly iterates into something that is very smart. Facebook was just a “facebook” for checking out your classmates on college campuses. If it had ended there and withered away like many other social networks before it, we might well have put it in the waste bin of history. But Zuckerberg and his crew iterated — adding features like photos, a feed, messaging and more with an extreme focus on growth that made the product so much more than when it started.

We’ve seen this pattern again and again throughout time. Founders get feedback from users, they iterate, they pivot, they try new things, and slowly but surely they start to migrate from what might have been a very raw concept to something much more ready to compete in the ferocious marketplace of business and consumer attention today.

This was never the story with Quibi. There was never an iteration of the product, or a long-range plan to assiduously cultivate users and talent as the company found traction while carefully husbanding its capital for the inevitable tough moments in the growth of any company.

Yes, we in the commentariat do make mistakes, but analysts weren’t dumb in pointing out all of Quibi’s glaring, red-alert flaws. Those analysts were smart. They were right. They might not be right next time, of course — no analyst should get too overconfident in their predictions. But at the same time, we shouldn’t just collectively throw up our hands and declare every idea that comes our way a brilliant gift from the heavens. Most ideas are dumb, and we and everyone else have every right to point that out.

So respect the hustle. Don’t kick a hardworking entrepreneur down who is just trying to get their project out there and show it the world. But that doesn’t mean you can’t call out stupid when you see it. The best entrepreneurs know that — even at its most vituperative — critical feedback is the necessary ingredient to startup success. Lauding everyone lauds no one.



https://ift.tt/3kHrn0w Respect the hustle, not the stupidity https://ift.tt/2IZGNPn

E-bike subscription service Dance closes $17.7M Series A, led by HV Holtzbrinck Ventures

Three months on since the former founders of SoundCloud launched their e-bike subscription service, Dance today is announcing the close of a $17.7 million (€15 million) Series A funding round led by one of the larger European VCs, HV Holtzbrinck Ventures.

Founded by Eric Quidenus-Wahlforss (ex-SoundCloud), Alexander Ljung (still at SoundCloud as chairman) and Christian Springub (ex-Jimdo), Dance has ambitions to offer its all-inclusive service subscription package into expanded markets across Europe and eventually the U.S. Dance is currently operating the invite-only pilot of its e-bike subscription in Berlin, with plans for a broader launch, expanded accessibility and availability and new cities next year.

Rainer Märkle, general partner at HV Holtzbrinck Ventures, said in a statement: “The mobility market is seeing a huge shift towards bikes, strongly fueled by the paradigm shift of vehicles going electric. Unfortunately, the majority of e-bikes on the market today have some combination of poor design, high upfront costs, and cumbersome maintenance. We analyzed the overall mobility market, evaluated all means of transport, and crunched the numbers on all types of business models for a few years before we found what we were looking for. Dance is by the far the most viable future of biking, bridging the gap between e-bike ownership and more ‘joyful’ accessibility to go places.”

E-bikes tend to be notoriously expensive to purchase and a hassle to repair. That said, startups like VanMoof and Cowboy have brought an Apple-esque business model to the market, which is fast bringing the cost of full ownership down.

Most commuters are put off cycling the average 10 kilometers (6.2 miles) commute but e-bikes make this distance a breeze. Dance sits in that half-way house between owning an expensive bike and having to hunt down a rentable e-bike or electric scooter close to your location.

Additionally, the COVID-19 pandemic has brought individual, socially distanced transport into sharp relief. U.K. sales of e-bikes have boomed, seeing a 230% surge in demand over the summer. This has happened at the same time as EU governments have put in more than 2300 km of bike lanes, with the U.K. alone pledging £250 million in investment.

Quidenus-Wahlforss said the startup has been “inundated with positive responses from around the world since we announced our invite-only pilot program.”

Dance’s subscription model includes a fully assembled e-bike delivered to a subscriber’s door within 24 hours. This comes with maintenance, theft replacement insurance, a dedicated smartphone app, concierge services, GPS location tracking and unlocking capabilities.



https://ift.tt/eA8V8J E-bike subscription service Dance closes $17.7M Series A, led by HV Holtzbrinck Ventures https://ift.tt/3m9HfZt

How unicorns helped venture capital get later, and bigger

The venture capital industry’s comeback from fear in Q1 and parts of Q2 to Q3 greed is worth understanding. To get our hands around what happened to private capital in 2020, we’ve taken looks into both the United States’ VC scene and the global picture this week.

Catching you up, there was lots of private money available for startups in the third quarter, with the money tilting toward later-stage rounds.


The Exchange explores startups, markets and money. Read it every morning on Extra Crunch, or get The Exchange newsletter every Saturday.


Late-stage rounds are bigger than early-stage rounds, so they take up more dollars individually. But Q3 2020 was a standout period for how high late-stage money stacked up compared to cash available to younger startups.

For example, according to CB Insights data, 54% of all venture capital money invested in the United States in the third quarter was part of rounds that were $100 million or more. That worked out to 88 rounds — a historical record — worth $19.8 billion.

The other 1,373 venture capital deals in the United States during Q3 had to split the remaining 46% of the money.

While the broader domestic and global venture capital scenes showed signs of life — dollars invested in Europe and Asia rose, American seed deal volume perked back up, that sort of thing — it’s the late-stage data that I can’t shake.

To my non-American friends, the data we have available is focused on the United States, so we’ll have to examine the late-stage dollar boom through a domestic lens. The general points should apply broadly, and we’ll always do our best to keep our perspective broad.

A late-stage takeover



https://ift.tt/3hBN9RE How unicorns helped venture capital get later, and bigger https://ift.tt/2TdYFb3

RepTrak partners with Onclusive to combine reputation and PR data

RepTrak and Onclusive are announcing a partnership that Onclusive CEO Dan Beltramo said will combine corporate reputation tracking and PR analytics for the first time.

RepTrak, founded in 2004, helps businesses measure their reputations (and their competitors’ reputations) through a database of more than 1 million company ratings collected every year. Meanwhile, Onclusive (formerly known as AirPR) offers a variety of tools to analyze the impact of PR and earned media coverage on a company’s bottom line.

Those two areas might not sound dramatically different, but Beltramo said that for PR professionals, they represent two separate goals — and that RepTrak’s reputation data helps to fill in some of the areas that Onclusive was missing.

“We made our name in PR analytics, [measuring] what I would call bottom of the funnel,” he said. “It’s an important objective for PR: Are you driving sales? Are you driving downloads?”

By combining Onclusive’s data with RepTrak’s, Beltramo said they’re giving PR people “a good measure to shoot for at the top of the funnel” — and for some, improving reputation may be more important than driving sales: “At bigger companies with longer cycles and bigger issues, reputation is where the PR person’s psyche was focused.”

Conversely, he said that for a chief communications officer who’d previously paid more attention to high-level reputation, Onclusive’s provides more real-time data and tactical tools.

Beltramo added that there will be multiple stages to the partnership. First, the companies are working to present Onclusive’s media analytics in the RenTrak system. Eventually, information will be flowing in the opposite direction too, with Onclusive’s team figuring out how to incorporate RenTrak as well.

“I am pleased that our partnership with Onclusive will give our clients an even more proactive way to activate their reputation management efforts by using the RepTrak Platform to prioritize and diagnose opportunities and threats, then drill into the details of their media presence to take action,” said RepTrak CEO Kylie Wright-Ford in a statement. “The media and cultural environments are very dynamic right now, so companies need to have a complete set of accurate data to make the right decisions.”



https://ift.tt/eA8V8J RepTrak partners with Onclusive to combine reputation and PR data https://ift.tt/3mf7mhQ

Chinese live tutoring app Yuanfudao is now worth $15.5 billion

Yuanfudao, a homework tutoring-app founded in 2012, has raised $2.2 billion from investors, surpassing Byju’s as the most valuable edtech company in the world. The Beijing-based company is now worth $15.5 billion dollars, almost double its valuation set in March.

The company views the new capital as two separate extension rounds of its March raise, a $1 billion Series G financing event. The G1 round was led by Tencent with participation from Hillhouse Capital, Boyu Capital and IDG Capital. The G2 financing was led by DST Global, with participation from CITICPE, GIC, Temasek, TBP, DCP, Ocean Link, Greenwoods and Danhe Capital.

The money will be used to develop curriculum and expand Yuanfudao’s online educational service, amid a larger boom in remote learning. In 2018, the company told TechCrunch that a majority of its revenue came from selling live courses. Its goal then was to fund and bring more AI into its products, and improve its user experience.

In the two years since, Yuanfudao has doubled its total users to 400 million students across China. Today’s funding suggests that it will push more live, online coursework and broaden out its closed loop system of learning.

Currently, Yuanfudao offers a variety of products: live tutoring, online Q&A arm, and math problem checking arm.

Yuanfudao’s physical footprint, which includes 30,000 employees in teaching centers across China, could fuel its online services. In 2014, it set up an AI Research Institute and technology laboratory with elite schools including Tsinghua University, Peking University, Chinese Academy of Sciences and Microsoft. The goal? To bring insights from that institute directly into the app. The company sees AI as an opportunity to see what student weaknesses look like, which it can then address in teacher curriculum and product design.

Asia more broadly has a stronger education market because of consumer spending and a cultural focus on outcomes in education. Thus, the shift to digital learning has poured fuel on an already booming education market. One report says that the education economy in China alone could be worth $81 billion in two years.

As my colleague Rita Liao pointed out, Yuanfudao is nowhere near alone in the race to win the tutoring market. Other well-funded companies include Zuoyebang, a Beijing-based startup that focuses on online learning and last raised $750 million in June; and Yiqizuoye, which has Singapore sovereign fund Temasek as an investor.



https://ift.tt/eA8V8J Chinese live tutoring app Yuanfudao is now worth $15.5 billion https://ift.tt/34m9pdu

Facebook adds hosting, shopping features, and pricing tiers to WhatsApp Business

Facebook has been making a big play to be a go-to partner for small and medium businesses that use the internet to interface with the wider world, and its messaging platform WhatsApp, with some 50 million businesses and 175 million people messaging them (and more than 2 billion users overall), has been a central part of that pitch.

Now, the company is making three big additions to WhatsApp to fill out that proposition.

It’s launching a way to shop for and pay for goods and services in WhatsApp chats; it’s going head to head with the hosting providers of the world with a new product called Facebook Hosting Services to host businesses’ online assets and activity; and — in line with its expanding product range — Facebook said it will finally start to charge companies using WhatsApp for Business.

Facebook announced the news in a short blog post light on details. We have reached out to the company for more information on pricing, availability of the services, and whether Facebook will provide hosting itself or work with third parties, and we will update this post as we learn more.

Update: Facebook responded and we are putting the replies below, in-line where it makes sense.

Here is what we know for now:

In-chat Shopping. Companies are already using WhatsApp to present product information and initiate discussions for transactions. One of the more recent developments in that area was the addition of QR codes and the ability to share catalog links in chats, added in July. At the same time, Facebook has been expanding the ways that businesses can display what they are selling on Facebook and Instagram, most recently with the launch in August of Facebook Shop, following a similar product roll out on Instagram before that.

Today’s move sounds like a new way for businesses in turn to use WhatsApp both to link through to those Facebook-native catalogs, as well as other products, and then purchase items, while still staying in the chat.

At the same time, Facebook will be making it possible for merchants to add “buy” buttons in other places that will take shoppers to WhatsApp chats to complete the purchase. “We also want to make it easier for businesses to integrate these features into their existing commerce and customer solutions,” it notes. “This will help many small businesses who have been most impacted in this time.”

Although Facebook is not calling this WhatsApp Pay, it seems that this is the next step ahead for the company’s ambitions to bring payments into the chat flow of its messaging app. That has been a long and winding road for the company, which finally launched WhatsApp Payments, using Facebook Pay, in Brazil, in June of this year only to have it shut down by regulators for failing to meet their requirements. (The plan has been to expand it to India, Indonesia and Mexico next.)

Facebook Hosting Services: These will be available in the coming months, but no specific date to share right now. “We’re sharing our plans now while we work with our partners to make these services available,” the company said in a statement to TechCrunch.

No! This is not about Facebook taking on AWS. Or… not yet at least? The idea here appears that it is specifically aimed at selling hosting services to the kind of SMBs who already use Facebook and WhatsApp messaging, who either already use hosting services for their online assets, whether that be their online stores or other things, or are finding themselves now needing to for the first time, now that business is all about being “online.”

“Today, all businesses using our API are using either an on-premise solution or leverage a solutions provider, both of which require costly servers to maintain,” Facebook said. “With this change, businesses will be able to choose to use Facebook’s own secure hosting infrastructure for free, which helps remove a costly item for every company that wants to use the WhatsApp Business API, including our business service providers, and will help them all save money.” It added that it will share more info about where data will be hosted closer to launch.

This is a very interesting move, since the SMB hosting market is pretty fragmented with a number of companies, including the likes of GoDaddy, Dream Host, HostGator, BlueHost and many others also offering these services. That fragmentation spells opportunity for a huge company like Facebook with a global profile, a burgeoning amount of connections through to other online services for these SMBs, and a pretty extensive network of data centers around the world that it’s built for itself and can now use to provide services to others — which is, indeed, a pretty strong parallel with how Amazon and AWS have done business.

Facebook already has an “app store” of sorts of partners it works with to provide marketing and related services to businesses using its platform. It looks like it plans to expand this, and will sell the hosting alongside all of that, with the kicker that hosting natively on Facebook will speed up how everything works.

“Providing this option will make it easier for small and medium size businesses to get started, sell products, keep their inventory up to date, and quickly respond to messages they receive – wherever their employees are,” it notes.

Charging tiers: As you would expect, to encourage more adoption, Facebook has not been charging for WhatsApp Business up to now, but it has charged for some WhatsApp business messages — for example when businesses send a boarding pass or e-commerce receipt to a customer over Facebook’s rails. (These prices vary and a list of them is published here.) Now, with more services coming into the mix, and businesses tying their fates more strongly to how well they are performing on Facebook’s platforms, it’s not surprise to see Facebook converting that into a pay to play scenario.

“What we’ve heard over the past couple years is how the conversational nature of business messaging is really valuable to people. So in the future we may look at ways to update how we charge businesses that better reflect how it’s used,” the company told us. Important to note that this will relate to how businesses send messages. “As always, it’s free for people to send a business a message,” Facebook added.

Frustratingly, there seems so far to be no detail on which services will be charged, nor how much, nor when, so this is more of a warning than a new requirement.

“We will charge business customers for some of the services we offer, which will help WhatsApp continue building a business of our own while we provide and expand free end-to-end encrypted text, video and voice calling for more than two billion people,” it notes.

For those who might find that annoying, on the plus side, for those who are concerned about an ever-encroaching data monster, it will, at the least, help WhatsApp and Facebook continue to stick to its age-old commitment to stay away from advertising as a business model.

Doubling-down on SMBs

The new services come at a time when Facebook is doubling down on providing services for businesses, spurred in no small part by the coronavirus pandemic, which has driven physical retailers and others to close their actual doors, shifting their focus to using the internet and mobile services to connect with and sell to customers.

Citing that very trend, last month the company’s COO Sheryl Sandberg announced the Facebook Business Suite, bringing together all of the tools it has been building for companies to better leverage Facebook, Instagram and WhatsApp profiles both to advertise themselves as well as communicate with and sell to customers. And the fact that Sandberg was leading the announcement says something about how Facebook is prioritizing this: it’s striking while the iron is hot with companies using its platform, but it sees/hopes that business services can a key way to diversify its business model while also helping buffer it — since many businesses building Pages may also advertise.

Facebook has also been building more functionality across Facebook and Instagram specifically aimed at helping power users and businesses leverage the two in a more efficient way. Adding in more tools to WhatsApp is the natural progression of all of this.

To be sure, as we pointed out earlier this year, even while there is a lot of very informal use of WhatsApp by businesses all around the world, WhatsApp Business remains a fairly small product, most popular in India and Brazil. Facebook launching more tools for how to use it will potentially drive more business not just in those markets but help the company convert more businesses to using it in other places, too.

Smaller businesses have been on Facebook’s radar for a while now. Even before the pandemic hit, in many cases retailers or restaurants do not have websites of their own, opting for a Facebook Page or Instagram Profile as their URL and primary online interface with the world; and even when they do have standalone sites, they are more likely to update people and spread the word about what they are doing on social media than via their own URLs.

Facebook’s also made a video to help demonstrate how it sees these WhatsApp Business in action, which you can here:



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Freelancer banking startup Lili raises $15M

It’s only been a few months since Lili announced its $10 million seed round, and it’s already raised more funding — namely, a $15 million Series A.

The startup, founded by CEO Lilac Bar David and CTO Liran Zelkha, is creating a bank account and associated products designed for freelancers, with features like early access to direct deposit payments and the ability to set aside a percentage of income for taxes.

The account (and associated Visa debit card) is free of overdraft fees or minimum balance requirements; Bar David said the company only makes money from card processing fees.

She also said that the platform has seen rapid growth this year, with transactions up 700% since the beginning of the pandemic and nearly 100,000 accounts opened since the launch in 2019.

Bar David suggested that the economic turmoil caused by COVID-19 has prompted (or forced) more skilled workers — such as programmers and digital marketers — to turn to freelancing. Meanwhile, she’s also seen “a big shift from part-time freelance to full-time freelance.”

Lili CEO Lilac Bar David

Lili CEO Lilac Bar David

Bar David predicted that the recent growth of the freelance economy won’t simply disappear once the pandemic is over, because workers are discovering the benefits of freelancing.

“If you have a 9-to-5 job, you’re dependent on one employer,” she said. “If something happens you’re out of a job … If you’ve got a diversified customer base, you’re not dependent on just one source of income.”

In recent months, Lili has added new features like automatically generated quarterly income and expense reports, a digital debit card (which customers can use before the physical card arrives in the mail) and the ability to send and receive money via Google Pay (Lili already supported Cash App and Venmo).

Bar David said the startup decided to raise more funding to expand its engineering team and further accelerate its growth. Apparently she was preparing for a traditional Series A fundraising process (albeit one that was conducted in the middle of a pandemic), but “our current investors were so tremendously impressed by the product-market fit and the growth” that they were willing to fund almost all of the new round.

So the Series A was led by previous investor Group 11, with participation from Foundation Capital, AltaIR Capital, Primary Venture Partners and Torch Capital — along with new backer Zeev Ventures.

“As the global workforce evolves at a rapid pace, we are excited to lead another round of funding to help Lili capitalize on unprecedented demand and offer an entirely new solution to help freelancers seamlessly save time and money,” said Group 11’s Dovi Frances in a statement.



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WoHo wants to make constructing buildings fast, flexible and green with reusable “components”

Buildings are the bedrocks of civilization — places to live, places to work (well, normally, in a non-COVID-19 world) and places to play. Yet how we conceive buildings, architect them for their uses, and ultimately construct them on a site has changed remarkably little over the past few decades. Housing and building costs continue to rise, and there remains a slow linear process from conception to construction for most projects. Why can’t the whole process be more flexible and faster?

Well, a trio of engineers and architects out of MIT and Georgia Tech are exploring that exact question.

MIT’s former treasurer Israel Ruiz along with architects Anton Garcia-Abril of MIT and Debora Mesa of Georgia Tech have joined together on a startup called WoHo (short for “World Home”) that’s trying to rethink how to construct a modern building by creating more flexible “components” that can be connected together to create a structure.

WoHo’s Israel Ruiz, Debora Mesa, and Anton Garcia-Abril. Photo via WoHo.

By creating components that are usable in a wide variety of types of buildings and making them easy to construct in a factory, the goal of WoHo is to lower construction costs, maximize flexibility for architects, and deliver compelling spaces for end users, all while making projects greener in a climate unfriendly world.

The team’s ideas caught the attention of Katie Rae, CEO and managing director of The Engine, a special fund that spun out of MIT that is notable for its lengthy time horizons for VC investments. The fund is backing WoHo with $4.5 million in seed capital.

Ruiz spent the last decade overseeing MIT’s capital construction program, including the further buildout of Kendall Square, a neighborhood next to MIT that has become a major hub for biotech innovation. Through that process, he saw the challenges of construction, particularly for the kinds of unique spaces required for innovative companies. Over the years, he also built friendships with Garcia-Abril and Mesa, the duo behind Ensamble Studio, an architecture firm.

With WoHo, “it is the integration of the process from the design and concept in architecture all the way through the assembly and construction of that project,” Ruiz explained. “Our technology is suitable for low-to-high rise, but in particularly it provides the best outcomes for mid-to-high rise.”

So what exactly are these WoHo components? Think of them as well-designed and reusable blocks that can be plugged together in order to create a structure. These blocks are consistent and are designed to be easily manufactured and transported. One key innovation is around an improved reinforced cement that allows for better building quality at lower environmental cost.

Conception of a WoHo component under construction. Photo via WoHo

We have seen modular buildings before, typically apartment buildings where each apartment is a single block that can be plugged into a constructed structure (take for example this project in Sacramento). WoHo, though, wants to go further in having components that offer more flexibility and arrangements, and also act as the structure themselves. That gives architects far more flexibility.

It’s still early days, but the group has already gotten some traction in the market, inking a partnership with Swiss concrete and building materials company LafargeHolcim to bring their ideas to market. The company is building a demonstration project in Madrid, and targeting a second project in Boston for next year.



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Here integrates what3words’ super simple address system into its in-car API

Geocoding startup what3words — which chunks the world into 3mx3m squares, giving each a unique three-word label to simplify location sharing — has nabbed another in-vehicle integration, via a partnership with Here Technologies.

The pair said today that OEMs using Here’s navigation platform can include what3words as an in-car nav feature directly through the Here Search API, instead of needing to integrate itself. Existing users of the platform will be able to be given access to what3word’s addressing tech via an update.

Here says its map data services can be found in 150 million vehicles worldwide at this point.

It’s by no means the first such integration for what3words which has found cars to be a natural fit for its simplified, ‘rolls-off-the-tongue’ addressing system. The 2013-founded startup inked a partnership with Ford last year, for example. It also counts Daimler as an investor.

Letting drivers speak or type three words to input a location into their car’s GPS system has clear benefits vs requiring they correctly specify a full address. what3words also pinpoints a more specific location than a typical postcode — and works for destinations that don’t have a street address (the start of a hiking trial or specific lay-by; a particular entrance for a campus etc).

what3words further notes that its tech has been adopted by global car companies, logistics providers and mobility apps, including Mercedes-Benz, Tata Motors, DB Schenker, Hermes and Cabify.

In recent years the novel addressing system has also found favor with Airbnb as a way of simplifying location sharing for less traditional types of stays.

Commenting on its latest partnership in a statement, what3words CEO and co-founder, Chris Sheldrick, said: “We are seeing increasing demand from automakers and mobility services. Now that we are embedded in Here, we can enable our address system simply and easily in both new and legacy vehicles.”

“Automotive OEMs and Tier 1 suppliers can now provide the what3words service to their customers through the Here Search API instead of having to integrate it themselves,” added Jørgen Behrens, SVP and chief product officer at Here Technologies in another supporting statement. “This will allow drivers to navigate easily in dense, urban environments with non-standard addressing schemes or seamlessly get to any location, be it a local pub or a trailhead.”



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