Optimizely Moves Beyond Web And Mobile Testing With New Personalization Tools

{rss:content:encoded} Optimizely Moves Beyond Web And Mobile Testing With New Personalization Tools http://ift.tt/1MLrH65 http://ift.tt/1GZ5UK9 June 17, 2015 at 06:09PM  Optimizely has become synonymous with A/B testing, but founder and CEO Dan Siroker told me years ago that his vision testing out different variations of websites (and now mobile apps) — ultimately, it should allow any online publisher to deliver a personalized experience to their users. Well, Optimizely is actually announcing its big push into personalization, with a product called,… Read More