Search Ads Go Live On Google Play, “Universal” Ads That Run Across Google Properties To Soon Follow

{rss:content:encoded} Search Ads Go Live On Google Play, “Universal” Ads That Run Across Google Properties To Soon Follow http://ift.tt/1SN5xT1 http://ift.tt/1JvE9Zg July 29, 2015 at 07:33PM  Google is today opening up a program that allows developers who are running Search app install campaigns on AdWords to advertise their apps within Google Play’s search results. In conjunction with this, Google is also launching a new conversion tracking solution that will track when users install and then launch an app after clicking on a search ad. The program is an expansion of… Read More