Facebook Makes It Easier To Optimize Ad Campaigns Based On Conversions

 Facebook is unveiling an improved version of its Conversion Lift measurement tool, which first launched in January. Here’s the gist of what’s changing. Previously, Facebook allowed you to measure whether your ad campaign was actually improving online and offline sales. Now, you can also test different ads to find the best approach. “When we’ve gotten feedback on the… Read More

from TechCrunch » Social http://ift.tt/1KukKdc Facebook Makes It Easier To Optimize Ad Campaigns Based On Conversions Anthony Ha http://ift.tt/1Oe3J4E
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