Four Nest Alums Are Opening A Retail Store To Sell Trendy Tech Gadgets

 In an attempt to modernize the retail experience for sellers, four Nest alums are launching b8ta, a software-driven brick-and-mortar store in Palo Alto, to sell Internet of Things gadgets and products on Friday. The entire b8ta experience is technology-driven —from the way companies get their products into b8ta to the way customers interact with the products. With b8ta, the goal is to… Read More

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