Branch Metrics Snags $35 Million More For Its Deep Linking & App Discovery Business

 One of the problems in the early days of the mobile app era is that it wasn’t possible to link to the pages within apps the same way you could link to pages on the open web. But technology has adapted to solve that problem over the years, both on the part of the mobile OS platform makers themselves, as well as via third parties who today provide smarter links to the content within apps… Read More

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