Audience Measurement Consolidates As ComScore Closes $732M Rentrak Acquisition

{rss:content:encoded} Audience Measurement Consolidates As ComScore Closes $732M Rentrak Acquisition http://ift.tt/1nzkqQe http://ift.tt/20iiU6U February 01, 2016 at 01:19PM  Some more consolidation in the online measurement and analytics space: today comScore has announced that it has closed its $732 million deal to acquire Rentrak in an all-stock deal that brings together Rentrak’s TV and cinema audience tracking business with comScore’s business covering Internet and mobile audiences to better compete against the likes of Nielsen. The deal was… Read More