Clarivoy’s offline advertising attribution model aims to help brands prioritize ad spend

 As lucrative as they may be, I normally find ad tech/marketing tech companies to be pretty boring. However, Clarivoy’s interesting concept catches my attention amidst a sea of marketing tech awash with jargon. As an attribution platform, Clarivoy aims to connect the dots between offline ads (like those on TV), and the subsequent online/offline purchases that take place afterward. Read More

http://ift.tt/1o407KA Clarivoy’s offline advertising attribution model aims to help brands prioritize ad spend http://ift.tt/1Rgo8c3