YouTube introduces six-second Bumper ads

{rss:content:encoded} YouTube introduces six-second Bumper ads http://ift.tt/24ht8Ty http://ift.tt/1T1OYlT April 26, 2016 at 03:06PM  YouTube announced a new ad format today that’s all about brevity. In a blog post, Product Manager Zach Lupei said YouTube has been exploring formats that are better-suited for smartphone video watchers. Hence the creation of Bumper ads — video ads that are only six seconds long. The idea of a really short ad isn’t new — the name suggests that the inspiration comes… Read More