UberMedia connects cross-channel ad impressions to actual store visits

{rss:content:encoded} UberMedia connects cross-channel ad impressions to actual store visits http://ift.tt/27FwOB4 http://ift.tt/1UKORA4 May 20, 2016 at 01:22AM  Mobile ad company UberMedia is expanding its measurement and attribution business in a big way. You may remember UberMedia as the company that owns social apps like Echofon and UberSocial. While that’s still the case, it has shifted its attention over the past few years to its mobile ad platform, which uses the apps as a source of data — and which can tell advertisers whether… Read More