Facebook’s new ad tool helps target people who will actually use, not just install, mobile apps

{rss:content:encoded} Facebook’s new ad tool helps target people who will actually use, not just install, mobile apps http://ift.tt/29H30Pn http://ift.tt/1Y67Eau July 18, 2016 at 06:33PM  Getting people to download apps on their phone is hard enough. Getting to use them and return is even harder. And getting valuable users who spend money in the app or take other actions that the developer wants to encourage, is the most difficult task of all. Today, Facebook announced plans to attack that latter problem with the debut of more advanced ad targeting options for mobile app… Read More