How far does the Pokémon brand have to carry Pokémon Go?

{rss:content:encoded} How far does the Pokémon brand have to carry Pokémon Go? http://ift.tt/2adPd05 http://ift.tt/29I70O6 July 15, 2016 at 12:45AM  How far can the Pokémon brand carry Pokémon Go? Will its popularity fade after that initial burst of activity thanks to the power of its brand? That’s a huge question that’s circulating now that the game has immediately popped to the top of the App Store and has cemented itself as one of the most successful game launches of all time. The mechanics of the game are fundamentally… Read More