“The issue is being hugely overblown. Marketers do not care about it, and it has zero impact on spend.” That’s the response of Jason Stein, founder and CEO of 250-employee social marketing agency Laundry Service, to a Wall Street Journal report strongly criticizing an error in Facebook’s “average duration of video viewed” metric. The paper called the… Read More
from Social – TechCrunch http://ift.tt/2ctAnGS Marketers say Facebook video metrics scandal is overblown Josh Constine http://ift.tt/2crh38q
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