Facebook gives app developers a new way to target users with push notifications

 Today, it’s not enough to get users to download an app, you have to keep them coming back, or the app will soon be abandoned and forgotten. To address developers’ needs on this front, Facebook is today is taking a tool for creating customizable push campaigns out of beta, which will allow any developer to narrowly target specific audiences via their app. The tool is a part of… Read More

from Social – TechCrunch http://ift.tt/2e335hA Facebook gives app developers a new way to target users with push notifications Sarah Perez http://ift.tt/2eiWOk2
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