Lively racks up $4 million to become the Warby Parker of lingerie

 Following in the footsteps of Warby Parker, Everlane and Bonobos, a New York City startup called Lively has raised $4 million in seed funding to grow its direct-to-consumer lingerie brand. Incorporated as Intimates Online Inc., Lively was founded by CEO Michelle Cordeiro Grant, a long-time fashion insider. Working previously within the online division of Victoria’s Secret, and at… Read More

http://ift.tt/2dFGbsv Lively racks up $4 million to become the Warby Parker of lingerie http://ift.tt/2eNnuUI