Payback’s a gift

 On the surface, many internet businesses might not have much in common; internally, we’ve converged around one single metric that’s applicable to almost all consumer and/or marketplace businesses that use paid customer acquisition. We’re sharing this metric here in the hope that founders can use it as one useful benchmark when evaluating the health and progress of their… Read More

http://ift.tt/2lA0pcu Payback’s a gift http://ift.tt/2kexp8o