The bull case for Snapchat

 Before I make a product-driven case for Snap Inc. achieving a $100B market cap by 2020, I should note that I’ve been a Snapchat bear for much of the company’s existence. That guy at the water cooler scoffing at Evan Spiegel for turning down Facebook’s $3B acquisition offer and complaining that the Snapchat app violates every principle of user-centric design? Guilty. Read More

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