Mobile now accounts for the majority of digital ad spending, according to IAB

{rss:content:encoded} Mobile now accounts for the majority of digital ad spending, according to IAB http://ift.tt/2plv9Cw http://ift.tt/2cKkWKg April 26, 2017 at 05:00PM  Digital ad revenue grew to $72.5 billion in 2016, up 22 percent from the year before. That’s according to the latest Internet Advertising Revenue Report from PricewaterhouseCoopers and the Interactive Advertising Bureau (a trade group for online publishers and advertisers). The report also says that for the first time, mobile ads accounted for more than half of that spending —… Read More