Narrative simplifies the buying and selling of online data

 We hear a lot about our online data being bought and sold by advertisers, but Narrative founder and CEO Nick Jordan said the actual process remains “incredibly cumbersome.” And he should know, since he’s spent years in the adtech world, most recently as an executive at Tapad. Jordan explained that from the data buyer’s perspective, you have to go out and strike… Read More

http://ift.tt/2nIyw6Q Narrative simplifies the buying and selling of online data http://ift.tt/2pcEo5r