Acast introduces programmatic ads to its podcast platform

{rss:content:encoded} Acast introduces programmatic ads to its podcast platform http://ift.tt/2s1k3nk http://ift.tt/2kaVFZL June 08, 2017 at 11:51PM  Acast says it’s time for podcasts to embrace programmatic advertising. With its publishing and monetization tools, Acast has already moved beyond the generally low-tech state of podcast advertising — think of many podcasts still play the same outdated ads when you download old episodes — but launching a marketplace for programmatic (i.e., automated algorithmic) ad-buying is… Read More