Placecast launches new product to verify the location data in mobile ad campaigns

{rss:content:encoded} Placecast launches new product to verify the location data in mobile ad campaigns http://ift.tt/2eTYOiW http://ift.tt/1UKORA4 July 28, 2017 at 08:10PM  Alistair Goodman, CEO of mobile marketing company Placecast, said location data is the “next frontier” when it comes to ad measurement and verification. For example, Goodman pointed to a study by Factual and the Mobile Marketing Association that found that 40 percent of marketers are concerned about the quality of location data. He said there are a number of different… Read More