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Saturday, July 15, 2017

Snapchat’s Foursquare and Factual partnerships double geofilter usage

{rss:content:encoded} Snapchat’s Foursquare and Factual partnerships double geofilter usage http://ift.tt/2t24YQ8 http://ift.tt/2q6FoZs July 15, 2017 at 04:59PM  Borrowed location databases are paying off big time for Snapchat. They allow users to turn any nearby landmark or business into a stylized geofilter that they can overlay on their photos and videos. Before Snapchat partnered with location data providers Foursquare and Factual, only a few popular neighborhoods, cities, and places had their own geofilters. Making geofilters scalable so even… Read More

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