Monday, September 18, 2017
Video advertising took a big leap in Q2, according to Smaato
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mobile
{rss:content:encoded} Video advertising took a big leap in Q2, according to Smaato http://ift.tt/2y9n9Wm http://ift.tt/1UKORA4 September 18, 2017 at 03:00PM Video was the fastest-growing ad format in recent months, according to a new report from mobile ad company Smaato. Smaato says it examined the more than 1.5 trillion ad impressions that it served in the second quarter of 2017 and found that video ad spending was up 142 percent from Q1. And that’s after Q1 represented a 14 percent increase from the final quarter of last year. (Q4 tends to… Read More
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