Why Snapchat Spectacles failed

{rss:content:encoded} Why Snapchat Spectacles failed http://ift.tt/2zf2xR2 http://ift.tt/2icpPMu October 28, 2017 at 10:23PM  How come only 0.08% of Snapchat’s users bought its camera sunglasses? Hundreds of thousands of pairs of Spectacles sit rotting in warehouses after the company bungled the launch. Initial hype and lines for its roving, limited time only Snapbot vending machines led Snap to overestimate demand but underdeliver on quality and content. Massive piles of assembled and unassembled… Read More